the founder – Catherine Kraus:
My own career has had twists and turns along the way and I’ve had to reinvent myself many times. I have a diverse background in human resources, marketing, IT, education and fitness. Through these experiences, I’ve gained deeper insights into what works for women in business.
re.invent women is a start-up focused on providing women insights, practical tips and support redefining their career, especially during a career transition. According to studies, women are equally ambitious in their careers as men, however, they get “stuck in the talent pipeline” around mid-career.
women want career advancement
but face unique barriers to career success.
lack of confidence
lack of sponsorship
re.invent women offers career resources to reduce self-imposed barriers and motivate female talent to take the next career step.
to do this, we offer four products
through surveys, discovery questions and interviews, we help you find out how your strengths, values, interests and abilities impact your potential success and satisfaction with different career options.
my writing focuses on my personal experience changing career directions, finding work-life balance and channeling creativity. I reference books, articles, videos, websites and other resources that I find helpful.