re.invent women is a resource for women who want insights, practical tips and support on how to redefine their career, especially during a career transition.

the founder – Catherine Kraus:

my background:
I want to create positive change for women in the workplace. As CEO & founder of re.invent women, I support women through individual coaching, business skills training and networking events. I’m also is the founder of the global Women’s Network at adidas – connecting +1200 members worldwide with mentoring and career development programs.

My career has had many twists and turns along the way and I’ve had to “re.invent” myself many times – in my 20 years professional experience, I’ve worked in the corporate world as a strategic consultant, project manager and agile team coach in the areas of marketing, IT, Finance & HR. I’ve also led a yoga business, worked as a high school teacher and been a stay-at-home mom for my three children.

I have a coaching certifications from the Coaches Training Institute as a CPCC – Certified Professional Co-Active Coach and International Coaching Federation (ICF) as an Associate Credited Coach (ACC). My formal education includes a master’s degree in business (MBA from the Rotterdam School of Management) and bachelor’s degrees in Political Science & French (BA from the University of Pittsburgh).

Originally from the USA, I currently live near Nuremberg in Germany with my husband & family.

my philosophy:
I empower my clients to build on their natural abilities and strengths. I use my skills of creativity and gentle persistence to move clients beyond their comfort zones and give them space to take bold steps. I want my clients to realise the best version of themselves – authentic, confident and focused. I am known for my fun and exploratory approach – I use intuition, embodiment and visioning to evoke change and transformation in my clients.

my focus:
My key area of expertise for coaching and facilitation is “career visioning” – assessing for clients which job fits best their strengths best, determining next career steps, coming back to work after a break, changing career paths and creating a roadmap for long-term career goals.


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Catherine Kraus from re.invent women
Catherine Kraus from re.invent women

the idea:

re.invent women offers coaching and workshops to provide women practical tips and support redefining their career. According to studies, women are equally ambitious in their careers as men, however, they get “stuck in the talent pipeline” around mid-career.

women want career advancement
but face unique barriers to career success.


lack of confidence
lower risk-taking
lifestyle choices


lack of sponsorship
limited flexibility
unconscious bias

re.invent women offers career resources to reduce self-imposed barriers and motivate female talent to take the next career step.

to do this, we offer four products

career talks

talks to offer you inspiration and a positive mindset.


workshops are designed for women who want focus on key areas in career development

career assessments

through surveys, discovery questions and interviews, you can find out how your strengths, values, interests and abilities impact your potential success and satisfaction with different career options.

1:1 coaching

personalised business coaching sessions offer you in-depth guidance to reach your personal and professional goals