re.invent women is a resource for women who want insights, practical tips and support on how to redefine their career, especially during a career transition.

the founder – Catherine Kraus:

my background:
I am an executive coach, consultant and trainer. My mission is to evoke positive change for women in leadership. My own career has had many twists and turns along the way – I’ve had to “re.invent” myself many times! I’ve worked in multiple business areas throughout my career including Coaching, Facilitation, Communications/Marketing and IT Consulting. I’m also the founder of the global Women’s Network at adidas – connecting +1200 members worldwide with mentoring and career development initiatives. I bring diverse life experiences: international (I’ve lived in 4 countries and worked with several cross-cultural teams), family (I’m a working mom with 3 wonderful & busy kids) and hobbies (I’m a certified yoga instructor, a passionate mountain hiker and an amateur triathlon athlete).

my philosophy:
I empower my clients to build on their natural abilities and strengths. I use creativity and gentle persistence to move clients beyond their comfort zones and give them space to take bold steps. I want my clients to realise the best version of themselves – authentic, confident and focused. I am known for my fun and exploratory approach – I use intuition, embodiment and visioning to evoke change and transformation in my clients.

my focus:
My key area of expertise for coaching and facilitation is “career visioning” – assessing which job fits strengths best, determining next career steps, coming back to work after a break, changing career paths and creating a roadmap for long-term career goals.

my qualifications:
I am a certified coach (CPCC – Certified Professional Co-Active Coach from the Coaches Training Institute). My formal education includes a master’s degree in Business (MBA from the Rotterdam School of Management) and Politics and Languages (BA from the University of Pittsburgh).


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Catherine Kraus from re.invent women
Catherine Kraus from re.invent women

the idea:

re.invent women offers coaching and workshops to provide women insights, practical tips and support redefining their career. According to studies, women are equally ambitious in their careers as men, however, they get “stuck in the talent pipeline” around mid-career.

women want career advancement
but face unique barriers to career success.


lack of confidence
lower risk-taking
lifestyle choices


lack of sponsorship
limited flexibility
unconscious bias

re.invent women offers career resources to reduce self-imposed barriers and motivate female talent to take the next career step.

to do this, we offer four products

career assessments

through surveys, discovery questions and interviews, you can find out how your strengths, values, interests and abilities impact your potential success and satisfaction with different career options.

career talks

short workshops to help you learn new skills, get positive and increase self-confidence.

business bootcamps

1-2 day sessions are designed for women who want focus on key areas in career development

1:1 coaching

personalised business coaching sessions offer you in-depth guidance to reach your personal and professional goals